| | |  | Consumer Protection | Home » » Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet | | | | | | | Description: | | When Revenge Turns to E-venge . . . TAKE COVER with Google Bomb! Google Bomb (n) or 'link bomb': Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia) In today's technology-dependent world, the Internet has become a legal lethal weapon against the privacy and reputations of its users. Based on Sue Scheff's landmark Internet defamation case that gave face to online harassment, cyberbulling, privacy invasion, and Google bombs, and stirred Internet regulation and free-speech debates, Google Bomb arms readers with information, legal advice, and reputation defense tips from one of the country's top cyber abuse attorneys, JohnW. Dozier Jr. Dozier, who specializes in legal matters involving online defamation, copyright and trademark infringement, and hacking, uses Scheff's story as a backdrop to lay the groundwork for a personal plan for reputation defense that anyone from business owners and students to job seekers and employers to parents and bloggers can implement easily and immediately to help them maintain a searchable online image. | | | Product Details: | | | Author:
| John W. Dozier Jr. | | Paperback:
| 264 pages | | Publisher:
| HCI | | Publication Date:
| September 01, 2009 | | Language:
| English | | ISBN:
| 0757314155 | | Product Length:
| 8.9 inches | | Product Width:
| 5.9 inches | | Product Height:
| 0.8 inches | | Product Weight:
| 0.75 pounds | | Package Length:
| 8.9 inches | | Package Width:
| 5.9 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 0.65 pounds | | Average Customer Rating:
|  based on 27 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 27 customer reviews )
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Most Helpful Customer Reviews
2 of 2 found the following review helpful:
 I guess you can't say they are kiddingSep 11, 2010
By Stephen Northcutt
A novel approach to a book. Sue Scheff tells her story of a victim of someone using blogs and other internet sites to attack her character and her life's work. John Dozier, a famous cyber lawyer picks up from time to time and does the background and explanations. They even use a different font treatment for the two authors. Sue's story is compelling and it is clear as day this could happen to anyone and that it would be horrible. John does a great job with the facts outside of the story. I really enjoyed reading it. This is a light read, more like a two -three hour plane ride than a five hour. If there was one area I wish they would beef up, it would be the Michael Fertik, Reputation Defender part of this, but I guess that world keeps some of their secret sauce tips and tricks to themselves and that is certainly fair. If you Google "Sue Scheff", it is clear that she is in control of her brand at this point. Glad I read the book, plan to encourage others from my organization to take a look and give it a thought.
6 of 8 found the following review helpful:
 The Google Bomb Book is Explosive!Aug 30, 2009
By Jane Balvanz
"Jane Balvanz, CCO, A Way Through, LLC"
What you don't know about the internet CAN hurt you! A huge thanks to Sue Scheff and John W.Dozier, Jr for writing the Google Bomb Book. The relentless online defamation of Sue would have sent any individual underground. Instead, her experience led to this book, a guide for protecting your children, yourself, or your business online and off. Written in simple, everyday language, the book reads like a cross between the nightmare you never want to experience and a "how to" in case you do. The preventative tips will equip you to take steps to protect yourself now. Online defamation can happen to anyone. Two lines in this book are especially important to PARENTS - "If you cannot use and understand the technology your kids are using, then don't allow them to use it. Period."
1 of 1 found the following review helpful:
Google BombJan 29, 2012
By Paul J. Markowitz
Sue Scheff's tale begins with the not uncommon story of a concerned parent whose tragic experience leads her to become a well-known and respected expert and spokesperson in a niche field. Specifically, she rescues her at-risk child from a dangerous and unhealthy rehab facility, and in the process she quickly finds herself a self-taught expert on these situations with a popular website and organization to support this cause.
This is when her personal success story takes a very dark turn. When she refuses to divulge to a parent some private and protected information about someone else's underage child at a particular rehab facility, she quickly develops the enmity of the spurned parent. This enmity almost immediately becomes an obsession that takes the form of an incessant cyber attack of the most vitriolic nature that questions her integrity in a very tight knit community where reputation is essential. In very short order Scheff becomes personally and professionally isolated.
The rest of the story revolves around how she ultimately finds John Dozier, a legal expert in internet law, who wins a large but apparently uncollected judgment against her assailant. In the process she also retains the assistance of an expert who helps her belatedly ward off the "Google Bomb" attack on her person. The Google Bomb in this case was a successful attempt by Scheff's enemy to raise to the highest rankings - Sue Scheff and her organization in a Google search - to those of the most profane attacks upon her.
Although the tale of Sue Scheff is an intriguing one, there are some items that the reader should be aware. The book is an interweaving of Sue Scheff's cautionary tale about her experience with the decidedly more legalistic and cyber-focused explanations of her internet lawyer. Where Sheff's descriptions tend toward the hyperbolic, as evidenced by her book's subtitle, Dozier's contributions are informative but rather dry in comparison.
Despite these concerns, this is a fascinating case with the added benefit of the wise precautions of a legal internet expert in a field that is becoming unfortunately all too necessary.
1 of 1 found the following review helpful:
Cyber Bullying Can Destroy YouMar 02, 2011
By kim tennant
Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the InternetGoogle Bomb is a straightforward, no-nonsense, no-holds-barred look at how online bullying can wreak devastating results to anyone's personal and professional life. Those of us who have not been victimized online by slanderous, vicious name-calling learn how groups of people roam like packs of wolves on the Internet seeking someone to attack, and when the feeding frenzy ensues, you had better watch out. In a short period of time, your character is trashed, your business you worked so hard to build loses customers, and you are pariah listed in the top ten most popular Google searches. All the bad things said about you has gone viral on the Web.
Ms. Scheff describes how her world was turned upside down by defamation, cyberstalking, privacy invasion and viral internet attacks following an innocent connection with a person online, and she and attorney John Dozier lay out a succinct checklist to deflect Internet attacks and protect one's reputation. I commend Ms. Scheff for her courage to educate the public about what a Google bomb actually means and how it can affect all of us. This book is a must read for everyone who surfs the Internet for fun, uses the Worldwide Web to conduct business, or wants to understand the difficulties posed by exercising free speech on the Internet without any guidelines.
1 of 1 found the following review helpful:
A Disturbing Yet Necessary Look At The Evil That Can be Caused By The Internet.Apr 18, 2010
By Robert Blum
"Master R. Blum"
[...] - I own a company that gets a tremendous amount of its business from the net. I found it truly amazing and quite disturbing to find out just how destructive the internet can be for a business and a persons life. I truly believe that this is a must read for any and everyone!
See all 27 customer reviews on Amazon.com
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