Presents object technology in a plain way, free of hype and technical jargon, and describes in detail how objects affect the software construction process, and what aspects of the business it does not affect. Sets precise expectations as to what a business can and cannot get from the transition to objects. Focuses on the impact of object technology on a corporation. Presents a coherent view of the new software lifecycle, and describes the cluster model, supporting reusability and flexibility. Provides concrete, directly usable information on how best to plan the transition, and what pitfalls to avoid. For managers, it will provide them with hundreds of practical tips on how to use object technology to a company's best advantage.