| | |  | Software Engineering | Home » » » Persuasive Technology: Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008, Proceedings (Lecture Notes in Computer Science ... Applications, incl. Internet/Web, and HCI) | | | | | | | Product Promotions: | | | | | Description: | | This book constitutes the refereed proceedings of the Third International Conference on Persuasive Technology, PERSUASIVE 2008, held in Oulu, Finland, in June 2008. The 17 revised full papers and 12 revised short papers presented together with 3 keynote papers were carefully reviewed and selected from 63 submissions. The papers are organized in topical sections on social network systems, knowledge management, applications, conceptual frameworks, perspectives on persuasive technology, peer-to-peer and social networks, self-persuasion and timing, well-being applications, and theoretical considerations. | | | Product Details: | | | Paperback:
| 301 pages | | Publisher:
| Springer | | Publication Date:
| July 07, 2008 | | Language:
| English | | ISBN:
| 3540685006 | | Product Length:
| 9.4 inches | | Product Width:
| 6.1 inches | | Product Height:
| 0.7 inches | | Product Weight:
| 1.0 pounds | | Package Length:
| 9.2 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 0.75 pounds | | Average Customer Rating:
|  based on 1 reviews |
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dominated by writings of B J FoggAug 07, 2011
By W Boudville
Many of the papers are influenced by the previous writings of B J Fogg, who also appears here as co-author of several chapters. In this still new field of persuasive technology, his contributions appear seminal. Which is not to say that all the papers referencing his works agree entirely. Several posit possible limitations in his papers and try to go beyond these.
The research involves a lot of psychology, and relatively little computing theory. Typically, a chapter might look at how subjects can be influenced [persuaded] by various hardware or software being placed in their environment. One common application is to reduce smoking or even eliminate it entirely. Another concerns doing regular exercise, to try to minimise obesity in adults. In both cases, such lifestyle changes need to occur on a long term basis. But over the short term of the research studies, various attempts are made at testing different influence methods.
In chapter 2, by Fogg, he talks about a rapid cycle of feedback can improve mass interpersonal persuasion. This can be seen in real life in the instance of reviews on Amazon and Barnes and Noble. The former generates a ranking of reviewers, based on reader feedback. But Barnes and Noble does not. This greatly reduces the incentive for a person visiting Barnes and Noble to invest time and effort in writing a review. One outcome is that the incidence of reviews on Amazon is far greater.
Also in that chapter, he states that the forwarding to email lists has no measured impact. Actually, it can, if the sender inserts web bugs or beacons. These can tell her if they are loaded, where the latter is assumed to be due to the recipient reading it in a package like a web browser.
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