From the late 1950s to the early 1980s, the Soviet people's acceptance of official state ideology was gradually replaced by an emphasis on the family and the individual. Perhaps one of the most important social, economic, and political processes to occur in modern Soviet society, privatization has caused people to withdraw their time, energy, and emotion from state controlled activities, investing them instead in family and friendship. Utilizing novels, films, and his own surveys done in the Soviet Union, the author, an emigre sociologist, analyzes the evolution of attitudes toward family and friendship and the emergence and development of civil society as a sphere of interaction not directed by the state. Finally, Shlapentokh examines Gorbachev's reforms as an attempt by the political elite to restore the authority of the state and the prestige of official public activity as well as to exploit some elements of privatization in the interests of the state. A gripping and revealing account of an aspect of Soviet society usually hidden from Westerners, this book will attract a broad audience.