| | |  | Computer Security | Home » » The Hundredth Window: Protecting Your Privacy and Security In the Age of the Internet | | | | | | | Description: | | Privacy, whether we like it or not, has gone public. We are only just beginning to recognize how the Internet has redefined the relationship between our private lives and the public sphere. Every time we personalize a Web site, join a mailing list, or purchase a book or CD online, we open our lives to an ever-widening data network that offers us scant protection from the prying eyes of corporations, governments, insurance companies, or criminals. Has the e-commerce revolution permanently eroded all personal boundaries, or is it still possible to protect one's personal information in an increasingly wired world? Charles Jennings and Lori Fena have devoted their careers to this question, most notably as the founders of TRUSTe, the leading privacy assurance and monitoring organization on the Internet. They have been instrumental in developing standards for judging how Web sites use and protect the personal information they collect, and they have advised numerous corporations who recognize that trust is the key to economic growth and expansion in the e-commerce world. Security experts often say that if you put bars across ninety-nine of your windows but leave the hundredth window open, the invaders can still get in. For computer privacy, then, the question becomes, How can you best monitor that hundredth window? Jennings and Fena answer that question by providing a comprehensive guide to privacy and security in today's fast-moving online world, identifying winning and losing strategies for users and businesses alike. They argue that with so much information about us accessible through the Internet, we now need to think of privacy less as an inalienable right and more as a personal skill to be practiced and sharpened regularly. And for companies doing business on the Web, they demonstrate the critical importance of ensuring a private and secure environment for one's customers. The Hundredth Window is also an invaluable source of useful information for every citizen of the World Wide Web. Jennings and Fena offer their readers: - An unsparingly honest assessment of how many popular Web sites handle privacy protection
- Guidelines for evaluating a site's trustworthiness
- Tips and tricks for protecting your private information while surfing online
- Strategies to avoid being followed on the Internet
- An advance look at likely new technologies that could put your privacy at risk
Far from predicting the death of privacy, Jennings and Fena provide the tools and the perspective that will enable us all to preserve our privacy as we enter the twenty-first century, enabling us to enjoy the many benefits that the Internet can offer. | | | Product Details: | | | Author:
| Charles Jennings | | Paperback:
| 304 pages | | Publisher:
| Free Press | | Publication Date:
| April 07, 2003 | | Language:
| English | | ISBN:
| 0743254988 | | Product Length:
| 8.9 inches | | Product Width:
| 5.96 inches | | Product Height:
| 0.76 inches | | Product Weight:
| 0.98 pounds | | Package Length:
| 8.9 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 6 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 6 customer reviews )
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Most Helpful Customer Reviews
8 of 9 found the following review helpful:
 Attempts to straddle the fenceJul 06, 2000
Hundredth Window iterates the familiar mantra of individuals feeling increasingly squeezed by the loss of privacy as computer networks and databases grease the "friction" of life that previously resisted such invasiveness. Privacy fundamentalist will decry the thinly veiled stumping for industry self-regulation and the appeal for responsible handling of PII. It was an easy read, plain and balanced. The fence straddling might call into question the intentions of the authors (founders of Truste.Org) and I wouldn't call this essential reading. I'd check out Database Nation or Ben Franklin's Web Site first. Still, this book speaks more to the average citizen who feels distress by the loss of privacy, but isn't sure what to do or why.
2 of 2 found the following review helpful:
 clumsy apologist for mediaMay 11, 2001
By P. Wehner
The authors encourage users to give up too much personal information to "trusted" companies. Their position is that in the abscence of law it's best to simply trust capitalism to define and enforce whatever form of privacy prevails. This book is marketing speak meant to lessen privacy concerns of individuals so that companies have greater access to personal data to market/program consumers.
6 of 8 found the following review helpful:
 Sticky ProblemMay 02, 2000
I read an advance copy of the book and I have to say that although some of the "helpful hints" should be common sense, most people don't think of them. It's important to follow the advice of this book. More and more online services and software coming out each day that compromise our online privacy (the Wall Street Journal seems to print at least one story on this subject each Monday). This is an important topic --not just the domain of the paranoid. Bravo to Jennings and Fena for clearly and artfully addressing what will no doubt become one of the most important issues of 2000.
1 of 2 found the following review helpful:
 An Eye Opener!May 20, 2003
By T. Glass
"Timothy Glass"
The Hundredth Window is a must read for anyone on the Internet today!
6 of 10 found the following review helpful:
Privacy a cornerstone for the webMay 30, 2000
The ability to move freely around the web, and not have your privacy compromised, will be a cornerstone issue in the coming years. In the book, the authors examine the state of the internet today, and things you can do to protect yourself and those who are important to you. Privacy is critical, imagine having your web trail pulled up 20 years from now when you are running for a political office. More importantly, its tough to understand the lines between your machine's privacy and tracking (since multiple people could use your machine - where are your kids going today?). I'd recommend the book highly for both novice readers and power web users.
See all 6 customer reviews on Amazon.com
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