| | |  | General | Home » » » Web Analytics: An Hour a Day | | | | | | | Description: | | Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. | | | Features: | |
• ISBN13: 9780470130650
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
| | | Product Details: | | | Author:
| Avinash Kaushik | | Paperback:
| 480 pages | | Publisher:
| Sybex | | Publication Date:
| June 05, 2007 | | Language:
| English | | ISBN:
| 0470130652 | | Package Length:
| 9.1 inches | | Package Width:
| 7.3 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 1.65 pounds | | Average Customer Rating:
|  based on 71 reviews |
| | | | Customer Reviews: | |
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1 of 1 found the following review helpful:
Must read for any Digital MarketerJan 30, 2010
Informative and not technically heavy going. The tone and language used make it a treat to read not a task. Has changed everything I thought knew about Web Analytics for the better and I have already used many of the authors arguments to affect positive change within my organisation. Must read!
1 of 1 found the following review helpful:
 Buy. Read. Internalize. Web Analytics - An Hour A DayDec 21, 2009
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
3 of 4 found the following review helpful:
 Could have been betterDec 07, 2009
I don't understand all of the 5-star reviews. This book isn't horrible, but it could have been much better.
The first half of the book provides background on web analytics. The second half of the book is structured as lessons that cover one or more days over the course of several months. Apparently the idea is that you can break down the learning into bite-sized chunks to be digested over a longer period of time. Each lesson is about a page or two.
This structure did more harm than good. I'd rather sit down and plow through a book like this in a couple of evenings, and then refer back to it as needed.
There is no bibliography, no suggestions for further reading except for one reference to another "An Hour a Day" title.
The writing could be dramatically improved by removing about 50% of the page count.
It's not all bad, though. Good points:
* he sticks to a focus on practical, actionable analytics
* focus on ROI
* plenty of examples
2 of 2 found the following review helpful:
The Holy Grail for any Web Analytics JunkieOct 27, 2009
I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.
As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.
Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.
Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
A powerful recommendation not just for computer users and programmers but for general business collectionsSep 18, 2009
Learn how to develop a web analytics strategy using a step-by-step guide by an expert who tells how to gain solid, useful information from data collection methods. From identifying valuable metrics and using the appropriately to quick-start solutions for blogs and small business websites, Web Analytics An Hour a Day, this is a powerful recommendation not just for computer users and programmers but for general business collections catering to any who gather and analyze web statistics. Very highly recommended!
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